a gift FOR them

Every shirt will come with two tags. The first tag says, "I see you. I believe in you. I am FOR you." The second tag is blank and allows you to write a personalized message to them. Every time they wear their shirt, they will be reminded that you are FOR them.

"The International sign to determine if someone needs encouraging is if they are breathing."   

-Truett Cathy


In Know What You're FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive. 

Purchase a signed copy

We are FOR you!

Imagine a world where people received more encouragement in their work, home and personal relationships. When these relationships improve, the world improves. After all, encouragement is never small when you are on the receiving end of it.

We believe together we can help make a better world. This happens when we create better communities. Better communities happen with healthy churches, businesses and families. This is who we're FOR.

And we're FOR you!